Networking. For many of us, simply hearing the word fills us with dread. The thought of selling ourselves and our businesses to strangers without coming across as desperate or, perhaps worse, arrogant, is a daunting one.
But networking is something we can’t escape if we want to get ahead in the business world. The opportunity for referrals, gaining golden nuggets of advice from experienced businesspeople, and raising our own company profile are just some of the benefits to be gained. So, how can we make the most of a networking opportunity and, most importantly, how do we get those all-important conversations right?